Old Town's Feedback On Multi-tier Pricing

After many days and weeks, probably months, finally OldTown reply our mail.


It do got me wondering why it took so long. Having a hard time trying to construct a proper acceptable essay? My apology for being harsh. However, it feels good that they feedback our concern, it might be a little late, but it make us reader content.

Here's their response...

Greetings from OldTown!

First of all, thank you for your e-mail describing your concerns regarding the multi-tier pricing issue.

For years, OldTown restaurant chains had adopted the chains cautiously approach - a multi-tier menu pricing plan to broaden consumer appeal by having different pricing for different customers and groups of customers at different locations. The big gap in the shop rentals and labour cost in different regions and locations (i.e. compare rentals at rural area and urban area) has prompted OldTown to apply multi-tier menu pricing in order to make our restaurant an affordable choice for all levers of consumers despite of its geographic locations.

What is multi-tier menu pricing? You saw it first in fast food industry. Multi-tier menu pricing strategy is not an offbeat strategy to propel customer traffic in not only F&B industry but also other industries such as automobiles, retails and so on in Malaysia. It is growing in popularity. OldTown has to go to multi-tier menu pricing to assign customer groups with differentiated pricing which is affordable by different income groups. Thus, the menu price has been set slightly lower at rural areas compared with urban areas based on our customer acceptance survey on menu price.

OldTown is always offers quality meals at an affordable price. The driving force behind our efforts is the continue support of customers to enjoy the food and dining environment in OldTown restaurant. We are caring and sensitive to local spending power and continually striving to offer customers more-attractively-priced meals with a pleasant dining environment.

If I may be of further assistance to you, please contact me at 016 5260011.

Your continued support means a great deal to us.

Thank you

One question, aint all McDonalds, CoffeeBean, SecretRecipe branches in Penang having the same prices as well? Talking about labor and rental cost just doesnt make sense especially when there are existing living example. My bottomline is, as a franchises under the same geographical area, the prices of goods should be the same.

But still, the fact that they acknowledge the discrepancy and reply to us is enough to satisfy me.

Back From Bali

Im back from Bali!!!

WOw... its hot out there. Literally as well as figuratively, adding extra tan on my skin. Im proud to say i look like Mr Cool (Louis Koo), hey stop throwing slippers, i mean the color of the skin. Healthy chocolate.

It was a great trip overall. The design and craft of the building are very native and cultural. Uniquely special. However, there's one thing that got me curious, wondering why majority of the statue wearing sarung? I got tattoo on my hand. YEAH!!! Well, just a temporary tattoo. Said to be last for 2 weeks, its slowly fading, probably couldnt make it though.

My first time flying, never took a flight before. An experience mixture of pleasure and pain. Both of my ears hurt and i could felt that my blood rushing to my face. Ouch. However while departing home, it was more comfort, slowly adapting to it. Finally, got my passport stamped.

We took a lot of photos, but they are at my friends' camera. So... have to patiently wait... =)

Off To Bali

Sorry, i've forgotten the url to my blog

That's one lame excuse. It feels guilty, for not updating my blog despite knowing there are people all across the world dropping by at this page of mine. My apology. Wow... spider web all over, need some spring cleaning.

Its 9:40PM Wednesday, cloudy night. I've done packing now, what else should i bring. Yup, i'll be goin to BALI for holidays. It would be 5 days 4 nights, which means i'll be back on Monday afternoon.

It wasnt much of anticipation compare to the one in this coming December. But still, i'll be going with 4 of my college mates. They are one bunch of jokers and clowns, so i guess i'll be having a great time joking and laughing. I know we sounded very gay considering all of us are guys, but hey, im normal. Im attached to my Shu dear. Loves her. =)

By the way, i dont detest people who are attracted to the same gender.

I should be sleeping now; i need to wake up at around 4.15AM. Yea, its that early. I'll continue update my blog when im back. Till then...

...and for the record, this is my first time flying.

Signing off,
Dann