It do got me wondering why it took so long. Having a hard time trying to construct a proper acceptable essay? My apology for being harsh. However, it feels good that they feedback our concern, it might be a little late, but it make us reader content.
Here's their response...
Greetings from OldTown!One question, aint all McDonalds, CoffeeBean, SecretRecipe branches in Penang having the same prices as well? Talking about labor and rental cost just doesnt make sense especially when there are existing living example. My bottomline is, as a franchises under the same geographical area, the prices of goods should be the same.
First of all, thank you for your e-mail describing your concerns regarding the multi-tier pricing issue.
For years, OldTown restaurant chains had adopted the chains cautiously approach - a multi-tier menu pricing plan to broaden consumer appeal by having different pricing for different customers and groups of customers at different locations. The big gap in the shop rentals and labour cost in different regions and locations (i.e. compare rentals at rural area and urban area) has prompted OldTown to apply multi-tier menu pricing in order to make our restaurant an affordable choice for all levers of consumers despite of its geographic locations.
What is multi-tier menu pricing? You saw it first in fast food industry. Multi-tier menu pricing strategy is not an offbeat strategy to propel customer traffic in not only F&B industry but also other industries such as automobiles, retails and so on in Malaysia. It is growing in popularity. OldTown has to go to multi-tier menu pricing to assign customer groups with differentiated pricing which is affordable by different income groups. Thus, the menu price has been set slightly lower at rural areas compared with urban areas based on our customer acceptance survey on menu price.
OldTown is always offers quality meals at an affordable price. The driving force behind our efforts is the continue support of customers to enjoy the food and dining environment in OldTown restaurant. We are caring and sensitive to local spending power and continually striving to offer customers more-attractively-priced meals with a pleasant dining environment.
If I may be of further assistance to you, please contact me at 016 5260011.
Your continued support means a great deal to us.
Thank you
But still, the fact that they acknowledge the discrepancy and reply to us is enough to satisfy me.